
How to connect Facebook Ads with Looker Studio?
One of the most complicated tasks when managing Meta Ads campaigns is analyzing and reporting. And not only because of the difficulty of data analysis
One of the most complicated tasks when managing Meta Ads campaigns is analyzing and reporting. And not only because of the difficulty of data analysis
As of September 2025, Looker Studio doesn’t let you create annotations directly on charts. Annotations are super useful for marking key events, issues, or anything
Scheduling crawls in Screaming Frog is very useful, but the magic happens when that automatic data is dumped into a Looker Studio SEO dashboard. To
The emergence of AI has turned everything upside down in digital marketing. One of the most important challenges we have is to be able to
Web heat maps have become an essential analytics tool because they capture in a very visual way aspects of the user experience that are often
Measuring and monitoring some key performance indicators or KPIs in your ecommerce is essential to analyze the profitability of your business. However, there are many
Discontinued products, product updates, an unexpected increase in demand… Whatever the reason you’ve run out of stock of one or more products, you need to
Local SEO reports help us understand the progress of our optimization strategies and redirect them where necessary. But for that, you have to closely follow
Looker Studio templates are to digital marketers what stethoscopes are to doctors: essential tools. With the right template, you can save hours of work and
When we analyze data from Google Search Console, queries are fundamental. Clicks, impressions, average position, CTR… And there is something that is often not done:
It is one of those things that are missed in Google Analytics 4 compared to Universal Analytics, and it is not understood how it is
There is an element in Looker Studio that is very useful. It can help to filter charts and metrics in a very effective way. These
As you surely know, Google Analytics has recently been updated. Google Analytics 4 is now a reality and is what Google wants us to use.