Looker Studio templates are to digital marketers what stethoscopes are to doctors: essential tools. With the right template, you can save hours of work and get faster, more efficient insights.
Google tools like Google Analytics 4, Google Ads, Search Console, and Google Business Profile generate massive amounts of data. The same happens when tracking social media platforms such as TikTok and Instagram.
That’s where Looker Studio reports come in—making it easy to visualize and present all that information in a clear, intuitive way.
Because Looker Studio has become so popular, the number of pre-built templates available can feel overwhelming. To make things easier, we’ve rounded up 12 powerful Looker Studio templates (both free and paid) that every digital marketing professional will love.
1- Google Search Console SEO Report
This template pulls directly from Google Search Console so you can analyze your website performance on a single page. Track your most important SEO KPIs and monitor how your projects evolve over time.
It includes filters by landing page, query, device, and country. With just a click you can reset filters, share the report, or download it as a PDF. The design is clean and highly professional.
2- Analyze Traffic from AI Tools
With this template, you can track the traffic coming from AI platforms like ChatGPT, Gemini, Perplexity, Copilot, and more—using Google Analytics 4 data. Easily compare the volume and quality of visits from large language models (LLMs) against your other traffic channels.
2- Google Ads Looker Studio Monitoring Report (Free)
If you want a simple, no-frills option, this free one-page template is perfect. It highlights the main Google Ads metrics—visibility, acquisition, conversion, and cost—at a glance. You also get multiple filtering options and a campaign comparison table.
3- All in one SEO Local Dashboard for Clients (GA+GSC+GBP)
This comprehensive 16-page dashboard combines Google Analytics 4, Search Console, and Google Business Profile data into one suite. It’s ideal for local SEO consultants and agencies reporting to clients, thanks to its summary pages and editable text fields.
4. Keyword Monitoring with Google Search Console (Free)
Keyword tracking is one of the most valuable GSC features. This free two-page Looker Studio template makes it visual and actionable, with monthly and yearly comparisons. Analyze queries alongside their landing pages or compare them against each other.
5- Combined GSC + GA4 Report Template
Diagnosing your SEO performance is simple with this 10-page template. Compare data across time periods, pull in GA4 and Search Console insights, and fully customize branding elements like your logo and color palette.
6- Complete Google Ads Campaigns Report
Need a deeper dive into your Google Ads accounts? This 7-page template lets you compare performance by day, week, month, or year. It supports multiple accounts and offers flexible customization options.
7- Google Ads Search Performance (Free)
Minimalist but powerful, this free one-page dashboard includes five filtering options and tracks your key Google Ads metrics by week, month, and year. Perfect for quick internal reporting.
8- GA4 Ecommerce Dashboard + Funnel
For online stores, this 10-page template is a must. It includes GA4 ecommerce metrics, performance comparisons over time, and a built-in sales funnel visualization. Like other templates, it’s easy to brand and customize.
9- Google Ads Search Performance Dashboard (Free)
This free 10-page report features a side navigation menu and intuitive graphs to evaluate your Google Ads campaigns. Filter by account, campaign, ad group, or device to quickly find optimization opportunities.
10- Meta Ads Report Template for Looker Studio
Struggling to make sense of your Meta Ads campaigns? This 4-page Looker Studio dashboard connects with Metricool and brings together the most important Facebook and Instagram Ads metrics to speed up analysis.
11- Organic TikTok Report
This 4-page Looker Studio template is perfect for tracking TikTok organic performance. Its side-menu navigation makes browsing fast, while customization options let you adapt the look and metrics to your needs.
12- Organic Instagram Report
Simplify Instagram reporting with this 7-page dashboard. Connected via Metricool, it centralizes all your metrics in one place and lets you navigate through a top menu. Fully customizable for client or internal use.
With so many Looker Studio templates available, the key is finding the one that feels tailor-made for your needs. Among these 12 free and premium templates, you’ll definitely discover options that fit both your workflow and your budget.
So—what are you waiting for? Start using one today and make your reporting smarter, faster, and more professional.
Alex Serrano
12 años en marketing digital. Creador de Chartud y especialista en Looker Studio. Consultor SEO desde hace 8 años. Creador y divulgador de contenido en diferentes formatos como 300Segundos (newsletter) o SEOdesdeCero (podcast). También cofundador de RankPulse.app, herramienta de SEO Local.
