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Google Business Profile (Local SEO) Report - Metricool

😎With this template you save 7 hours of work!


With this Local SEO report template you can have in one place all the metrics you want to monitor from your Google Business Profile. Compare MoM or YoY. Get the data thanks to the simple and effective Metricool connector. If you buy this template you will have access to a free month of Metricool to test the potential of its Looker Studio connector.

Data sources

-Metricool connector. You will need to first connect your GBP tokens within your Metricool session.

Report pages

Report pages

Page 1:

  • Analyzes the evolution of interactions with the card compared to the previous period (indicator + timeline):
    • Total interactions
    • Clicks on the call button
    • Clic on How to get there
    • Clicks on the web button
  • Find out how many searches you have appeared in and whether they are branded, direct or indirect searches and compare them day by day with a stacked bar chart.
  • Total visualizations of the file, visualizations on Google Maps or in the Local Pack in Search. All with indicator + timeline compared to the previous period.


Page 2:

  • Same as previous page but compared to the previous year (YoY).


Page 3: keeps track of and analyzes file reviews

  • Number of reviews achieved and average rating. YoY and MoM.
  • Bar chart with reviews grouped by rating (1-5)
  • Table with all the information of the reviews
    • Date
    • Name
    • Comment
    • Reply
    • Evaluation of the review


Difficulty in adapting the template

Simple. All you have to do is connect your Metricool account and choose the tab you want to analyze.

You can use the same template for other GBP tokens you have connected in Metricool. You will simply have to choose the brand when linking the connector.

Colors and logo can be easily customized.


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