Description
Page 1: Summary (MoM)
- Analysis of main metrics per day
- Top pages with GA data
- Top landing pages with Search Console data (clicks and impressions)
- Top data sources
- Top queries
- Top landing pages by conversion
- Visits per device
Page 2: Summary (YoY)
- Same data as the previous page but with a comparison of the previous year.
Page 3: Acquisition (MoM)
- Analysis of main metrics by channel + time chart + pie chart (all grouped and with multi-filter)
- Conversions by channel
- Visits per channel
- Landing page performance per channel with filters: channels or source/medium (as needed)
Page 4: Acquisition (YoY)
- Same data as the previous page but with a comparison of the previous year.
Page 5: Pages (MoM)
- Analysis of main metrics per page of your choice (by filtering with different options such as RegEx)
- Search Console landing page performance with metrics and filters
Page 6: Pages (YoY)
- Same data as the previous page but with a comparison of the previous year.
Page 7: Conversions (MoM)
- Analysis of main conversions
- Location of conversions
- Source of conversions and conversion rate by source/medium
- Top landing pages that generate more conversions
Page 6: Conversions (YoY)
- Same data as the previous page but with a comparison of the previous year.
Page 9: Queries (MoM)
- Top queries and main metrics filtering by device and country
- Performance per landing page and query, joining both dimensions by multifiltering on two connected tables + query and/or landing filter.
Page 10: Queries (YoY)
- Same data as the previous page but with a comparison of the previous year.
Difficulty in adapting the template
Simple. You only have to connect your Google Search Console and Google Analytics data.
You can choose the period to analyze and the period to compare (MoM or YoY).
Colors and logo can be easily customized.
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