Description
Page 1: Summary
- Analysis of key metrics MoM & YoY
- Time chart with clicks, conversions and cost (connected to multifilter with main metrics)
- Table with the best campaigns by clicks, conversions and cost.
- Performance by months of the current year by clicks, conversions and cost.
- Clicks and conversions per device
- Conversion types with more results
Pages 2 and 3: Campaign performance MoM | YoY
Page with filters to choose from: Campaign, ad group, campaign type, campaign status and device.
- Analysis of the main metrics grouped by:
- Performance clicks
- Conversion performance
- Costs
All with time indicators and graphs
- Clicks, conversions and costs per day
- Campaign and ad group performance with two connected tables. Click on the campaign and analyze each ad group that composes it.
- Metrics such as: budget, clicks, impressions, CTR, average CPC, conversions, conversion rate, cost and cost/conversion.
- Visibility per campaign & ad group (table with required metrics)
Pages 4 and 5: Keyword performance MoM | YoY
Page with filters to choose from: Campaign, ad group, campaign type, campaign status and device.
Choose the keyword or search term you want in different ways: Equal To, Contains, Starts With, Regex….
- Analysis of key metrics
- Bar chart with clicks and CTR per keyword (other optional metrics such as average CPC vs. conversions)
- Top 10 keywords based on clicks, conversions and conversion rate)
- Top 10 search terms based on clicks, conversions and conversion rate)
- Exhaustive analysis by keyword (table with main metrics)
- Exhaustive analysis by search term (table with main metrics)
- Auction comparison table
Pages 6 and 7: MoM | YoY Behavior
Analyze how the traffic that arrives to the website from Google Ads behaves.
Page with filters to choose from: Google Ads Campaign ID, Campaign and Target URL.
- Table to analyze behavior by Campaign
- Table to analyze behavior by keyword
- Table to analyze behavior by Search Queries
Difficulty in adapting the template
Simple. You only need to connect your Google Ads and Google Analytics 4 data.
Colors and logo can be easily customized.
Reviews
There are no reviews yet