Description
Dashboard pages:
Page 1: Summary
- Includes controls to filter by campaign, campaign type, ad group, ad ID, conversion and campaign status.
- Block to analyze the performance of the current month. Clicks, cost, CPC, CTR impressions, conversions, conversion rate and cost/conversion and daily evolution of clicks, conversions and cost.
- Overall performance for the past month or selected period compared to the previous period and same period of the previous year.
- Evolution per day in the previous month of clicks vs CPC, clicks vs cost, clicks vs conversions and clicks vs cost/conversion.
- Table with performance per month in the last 12 months.
Page 2: Campaign performance
- Includes controls to filter by campaign, campaign type, ad group, ad ID, conversion and campaign status.
- Click performance: clicks, impressions and CTR
- Conversion performance: conversions, cost/conversion and conversion rate
- Cost performance: spend, CPC, CPM
- Daily evolution of clicks, conversions and costs
- Tables for detailed analysis of campaigns and ad groups
- Performance per day of the week
- Time of day with more conversions
Page 3: Keyword performance
- Includes controls to filter by campaign, campaign type, ad group, ad ID, conversion and campaign status.
- Analyze the data for the keyword or search term you want: clicks, impressions, CTR, spend, CPC, conversions, conversion rate and cost/conversion. You will also be able to see the daily evolution of the keyword you searched for in clicks and CTR.
- Table with Top 10 keywords
- Table with Top 10 search terms
- Table detailing performance by search keyword
- Table detailing performance by search term
Page 4: Meta Ads Summary
- Key metrics: impressions, reach, clicks, spend, average frequency, CPM, CPC, CTR, Conversions, Cost per conversion. All with MoM/YoY comparisons.
- Temporal graph with impressions, scope and expenditure.
- Temporal graph with clicks and spending.
- Time graph with CPC, CPM, CPC and spend.
- Table performance by month current year
Page 5: Meta Ads Summary
- Key metrics: impressions, reach, clicks, spend, average frequency, CPM, CPC, CTR, Conversions, Cost per conversion. All with MoM/YoY comparisons.
- Temporal graph with impressions, scope and expenditure.
- Temporal graph with clicks and spending.
- Time graph with CPC, CPM, CPC and spend.
- Table performance by month current year
Page 6: Account performance
- Click through rate
- Clicks vs CPC
- Clicks vs CTR
- Clics vs Cost
- Print performance
- Impressions vs CPM
- Impressions vs. frequency
- Range vs. frequency
- Cost performance
- Cost vs CPM
- Cost vs CPC
- Cost vs. conversions
Page 7: Campaigns
- Key campaign metrics: impressions, reach, CPM, CPC, CPC, Clicks, Spend, CTR, Conversions
- Main metrics time graph. With the metrics options you can choose what metrics you want to see
- The above items are filtered by choosing the campaign through the drop-down list.
- Table with the main data by campaign. Includes filters to choose campaign and type of campaign according to objectives.
- Table with the main data per ad, including the image of the ad.
- Top 5 ads per clicks.
- Top 5 ads by conversions.
- Top 5 ads by reach.
Page 8: Time
- Days of the week with more clicks vs. spending.
- Days of the week with more impressions vs. spending.
- Days of the week with more reach vs. spending.
- Days of the week with more conversions vs. spending.
- Yield per month
Reviews
There are no reviews yet