Description
Page 1: General data (MoM)
- Analysis of users and sessions by months.
- Distribution of traffic by channels for the previous year or current year (eligible)
- Traffic distribution by device
- Top pages with more users/sessions vs. previous period
- Ecommerce analysis:
- Sales, ecommerce conversion rate and revenue vs. prior period
- Table sales per month of the current or previous year vs. previous period
Page 2: General data (YoY)
- Same as the previous page but all compared to the previous year’s period.
Page 3:Audience (MoM)
- Key metrics vs. previous month
- Visits by month vs. previous year (time graph)
- Performance by device with key metrics, including ecommerce sales and conv. rate
- Table + time chart (multifilter)
- New vs. returning visitors: sessions and sales
- Sessions and sales by gender
- Table with visits by country
Page 4:Audience (YoY)
- Same as the previous page but all compared to the previous year’s period.
Page 5: Acquisition (MoM)
- Traffic and conversions per channel (table + pie chart) with filter
- Top metrics per channel, conversions and rate per day (time graph) and conversions per device (bar graph) all filtered by channel
- Sessions per day (time-photo graph)
- Top landing pages per channel (table)
Page 6: Acquisition (YoY)
- Same as the previous page but all compared to the previous year’s period.
Page 7: Behavior (MoM)
- Key metrics per page
- Table with performance per page with Channels and Devices filter, plus filter to choose page(s)
- Table with performance per landing page
- Event analysis: category, action, tag. Connected tables. Select an event category with a click to view event actions and tags.
- Performance of events per page. Connected to previous table.
Page 8: Performance (YoY)
- Same as the previous page but all compared to the previous year’s period.
Page 9: Ecommerce (MoM)
- Key cecommerce-related metrics with filters: channels, devices, country and source/media
- View revenues and transactions by day
- Performance by product: products that generated the most revenue, unique purchases, quantity, average price and average quantity
- Product categories that generate the most revenue
- Top revenue-generating product brands
- Distribution of sales and revenues by channel (bar chart)
- Sales per device (pie chart)
- Sales by type of user (pie chart)
Page 10: Ecommerce (YoY)
- Same as the previous page but all compared to the previous year’s period.
Difficulty in adapting the template
Simple, in 1 minute. You will only have to connect your Google Analytics 4 data.
It is necessary to have the ecommerce events configured.
Colors and logo can be easily customized.
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