Description
Page 1: Overview
- Main Instagram profile metrics compared to the previous month and the previous year.
- Evolution of followers in the past month with the data compared to the same month of the previous year
- Evolution of followers in the last 12 months compared to the previous year
- New followers per day last month
- Account performance per day in the past month: reach, interactions, engagement
- Top 5 contents of the month: Post, Reels and Stories. Clickable to go directly to the publication.
Page 2: Profile
- Metrics compared to previous month: impressions, reach per day, profile visits, clicks on web button, stories/post/reels published.
- Relationship between post & reels & stories with daily reach in the last month.
- Ratio between post published with daily reach and impressions in the last month.
- Table with account performance data by month: impressions, reach, profile visits and total posts (You can choose the period to analyze from the table, e.g. current year or last 12 months).
Page 3: Growth
- Metrics compared to the previous month: total followers, following, new followers.
- Trackers evolution in time graph with today’s data compared to one year ago. It incorporates an individual period selector to change when needed the date to analyze.
- Relationship of new followers per day & post published in the previous month.
- List of new followers per day & reels published in the previous month.
- List of new followers per day & stories published in the previous month.
- New followers by month, you can choose this year or the last 12 months.
- Days of the week with the highest follower growth in the past month.
Page 4: Posts
- Key metrics related to the performance of posts compared to the previous month.
- Performance of publications per day: engagement, interactions, reach/post, impressions and published posts.
- Organic interactions per day: likes, comments, saves and published posts.
- Table with the data of the previous month’s posts: type of post, date of publication, interactions, impressions, reach, likes, comments, saves.
- This table allows you to click on a publication and see the image of the publication.
- Table with the types of publications and their engagement and reach data to know which type of publication has the best performance.
- Pie chart showing the number of publications of each type in the previous month.
- Top 5 posts of the month, sorted by reach and engagement.
- Days of the week with the most interactions in the past month on posts.
Page 5: Reels
- Key metrics related to the performance of the Reels compared to the previous month.
- Reel performance per day: engagement, interactions, reach and published Reels.
- Organic interactions per day: likes, comments, saves, video views and published Reels.
- Table with the data of the previous month’s Reels: publication date, interactions, video views, reach, likes, comments, saves and engagement.
- This table allows you to click on a Reel and see its image.
- Top 5 Reels of the month, ranked by reach and engagement.
- Days of the week with the most interactions in the past month on Reels.
Page 6: Stories
- Key metrics related to Stories performance compared to the previous month.
- Table with the data of the previous month’s Stories: date of publication, type, impressions, responses, reversals, progress, exits.
- This table allows you to click on a Story and see its image.
- Table with the types of Stories and their engagement and reach data to know which type of Story performs better.
- Pie chart with the number of Stories of each type made in the previous month.
- Top 5 Stories of the month, ranked by reach and engagement.
- Days of the week with the most interactions in the past month on Stories.
Page 7: Demographics
- Distribution of followers by gender
- Distribution of followers by age
- Distribution of followers by country in table and pie chart
- Distribution of followers by city in table and pie chart
Difficulty in adapting the template
Adapt the template in less than 2 minutes to your data.
Colors and logo can be easily customized. You can change the metrics and dimensions you need whenever you want, delete or add new graphs easily.