Description
Cover page: with links to the different pages of the report.
Summary: page with text box to include the conclusions of the report. It has links to go to the specific report for each social network.
Instagram section
Page Overview
- Main Instagram profile metrics compared to the previous month and the previous year.
- Evolution of followers in the past month with the data compared to the same month of the previous year
- Evolution of followers in the last 12 months compared to the previous year
- New followers per day last month
- Account performance per day in the past month: reach, interactions, engagement
- Top 5 contents of the month: Post, Reels and Stories. Clickable to go directly to the publication.
Profile Page
- Metrics compared to previous month: impressions, reach per day, profile visits, clicks on web button, stories/post/reels published.
- Relationship between post & reels & stories with daily reach in the last month.
- Ratio between post published with daily reach and impressions in the last month.
- Table with account performance data by month: impressions, reach, profile visits and total posts (You can choose the period to analyze from the table, e.g. current year or last 12 months).
Page Growth
- Metrics compared to the previous month: total followers, following, new followers.
- Trackers evolution in time graph with today’s data compared to one year ago. It incorporates an individual period selector to change when needed the date to analyze.
- Relationship of new followers per day & post published in the previous month.
- List of new followers per day & reels published in the previous month.
- List of new followers per day & stories published in the previous month.
- New followers by month, you can choose this year or the last 12 months.
- Days of the week with the highest follower growth in the past month.
Page Posts
- Key metrics related to the performance of posts compared to the previous month.
- Performance of publications per day: engagement, interactions, reach/post, impressions and published posts.
- Organic interactions per day: likes, comments, saves and published posts.
- Table with the data of the previous month’s posts: type of post, date of publication, interactions, impressions, reach, likes, comments, saves.
- This table allows you to click on a publication and see the image of the publication.
- Table with the types of publications and their engagement and reach data to know which type of publication has the best performance.
- Pie chart showing the number of publications of each type in the previous month.
- Top 5 posts of the month, sorted by reach and engagement.
- Days of the week with the most interactions in the past month on posts.
Reels Page
- Key metrics related to the performance of the Reels compared to the previous month.
- Reel performance per day: engagement, interactions, reach and published Reels.
- Organic interactions per day: likes, comments, saves, video views and published Reels.
- Table with the data of the previous month’s Reels: publication date, interactions, video views, reach, likes, comments, saves and engagement.
- This table allows you to click on a Reel and see its image.
- Top 5 Reels of the month, ranked by reach and engagement.
- Days of the week with the most interactions in the past month on Reels.
Stories Page
- Key metrics related to Stories performance compared to the previous month.
- Table with the data of the previous month’s Stories: date of publication, type, impressions, responses, reversals, progress, exits.
- This table allows you to click on a Story and see its image.
- Table with the types of Stories and their engagement and reach data to know which type of Story performs better.
- Pie chart with the number of Stories of each type made in the previous month.
- Top 5 Stories of the month, ranked by reach and engagement.
- Days of the week with the most interactions in the past month on Stories.
Page Demographics
- Distribution of followers by gender
- Distribution of followers by age
- Distribution of followers by country in table and pie chart
- Distribution of followers by city in table and pie chart
TikTok Section
Page Summary
- Main page metrics compared to the previous month and the previous year.
- New followers by month in the last 12 months (bars).
- Evolution of followers in the last 12 months.
- New followers per day in the past month.
- Top videos of the month with more views.
Profile Page
- Growth:
- Evolution of followers in the last 12 months + total followers vs. previous month.
- New followers per day in the past month with + new followers data vs. previous month.
- Account:
- Metrics vs. previous month: published videos, engagement, views, profile views and reach.
- Engagement per day in the last month + publications.
- Views per day in the last month + publications.
- Profile views per day in the last month + publications.
- Reach per day in the last month + publications.
- Interactions:
- Metrics vs. previous month: Likes, comments and shares.
- Likes, comments, shares and videos posted per day in the previous month.
- Account performance chart for the last 12 months: followers, new followers, reach, likes, views.
Videos Page
- Key metrics related to video performance compared to the previous month.
- Video performance per day: views, engagement, reach per video, interactions.
- Interaction data: likes, shares and comments on videos.
- Likes, shares and daily comments for the past month per day.
- Table with the videos of the month: date, video image, views, likes, comments, shares, reach, duration, engagement, average viewing time.
- Source of video impressions.
- Average number of views in seconds.
Page Demographics
- Distribution of followers by gender
- Distribution of followers by country in table and pie chart
Difficulty in adapting the template
Adapt the template in less than 2 minutes to your data.
Colors and logo can be easily customized. You can change the metrics and dimensions you need whenever you want, delete or add new graphs easily.
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