Description
This report has 6 pages with data from the previous year and shows comparisons in many graphs with the previous year. It contains text fields and a cover page to include conclusions, perfect for reporting to clients.
It is focused on websites that are not ecommerce, to measure conversions.
All pages have controls to filter by channel, source/media, device category, country, page path and landing page.
Report pages:
- Cover page: contains a text field prepared to summarize the report with the main data and conclusions.
- Overview:
- Key metrics including, among others, conversions and conversion rate.
- Annual evolution of sessions, users, conversions and views.
- Performance by month.
- Distribution of users by channels and months of the year.
- Detailed performance of channels by months of the year.
- Top 10 pages
- Top 10 landing pages
- Audience
- Performance by device category: detail of sessions, users and conversions.
- Demographic data for the year: performance by sex and age ranges.
- Geographical data for the year: performance by country.
- Performance by type of user (new/recurrent) and evolution of each one during the year.
- Acquisition
- This page contains channel buttons. Clicking them filters the page.
- Key acquisition metrics.
- Evolution of sessions, users and conversions.
- Performance by channel – time evolution and table.
- Performance by source and medium, with the ability to link to landing page.
- Performance per campaign last year.
- Pages
- Key page performance metrics.
- Performance per page.
- Performance per landing page.
- Top 5 most viewed landing pages.
- Top 5 landing pages with more conversions.
- Pages that have improved over the previous year (with combined data and custom fields).
- Pages that have deteriorated from the previous year (with combined data and custom fields).
Difficulty in adapting the template
Simple. You will only need to connect your Google Analytics 4 data.
Colors and logo can be easily customized.
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