Google Analytics Ecommerce Annual Report

Description

This report focused on online stores has 5 pages with data from the previous year and shows comparisons in many graphs with the previous year.

All pages have controls to filter by channel, source/media, device category, country, page path and landing page.

Report pages:

• Overview:
  
  • Key metrics including, among others, transactions, revenue and conversion rate.
  • Annual evolution of sessions, users, transactions and views.
  • Performance by month.
  • Distribution of users by channels and months of the year.
  • Detailed performance of channels by months of the year.
  • Top 10 pages
  • Top 10 landing pages

• Audience
  • Performance by device category: detail of sessions, users and transactions.
  • Demographic data for the year: performance by sex and age ranges.
  • Geographical data for the year: performance by country.
  • Performance by type of user (new/recurrent) and evolution of each one during the year.

• Acquisition
  • This page contains channel buttons. Clicking them filters the page.
  • Key acquisition metrics.
  • Evolution of sessions, users and transactions.
  • Performance by channel – time evolution and table.
  • Performance by source and medium, with the ability to link to landing page.
  • Performance per campaign last year.

• Pages
  • Key page performance metrics.
  • Performance per page.
  • Performance per landing page.
  • Top 5 most viewed landing pages.
  • Top 5 landing pages with the most transactions.
  • Pages that have improved over the previous year (with combined data and custom fields).
  • Pages that have deteriorated from the previous year (with combined data and custom fields).

• E-commerce
  • Additional controls to filter by product name, category and/or brand.
  • Key metrics: transactions, total revenue, conversion rate, items purchased, viewed and average revenue per purchase.
  • Evolution of transactions and conversion rate throughout the year.
  • Transactions by device, channel, country, gender and age.
  • Yield per item.

Difficulty in adapting the template

Simple. You will only need to connect your Google Analytics 4 data.

Colors and logo can be easily customized.