Description
Report pages:
- Page 1 – Cover page: page with space to include conclusions of the report.
- Page 2: Summary
- Relevant metrics compared to the previous period and the same period of the previous year. Sessions, Users, New users, conversions, conversion rate.
- Evolution of users per day in the previous month compared to the previous period. You can choose other optional metrics such as Sessions and Conversions.
- Users and conversions per month, last 12 months (table)
- Evolution of users last 12 months (time series)
- Top 10 landing pages
- Top 5 traffic acquisition channels
- Page 3: MoM detail (data compared to previous period)
- Controls for filtering data by country, device category, acquisition channel, source/media, landing page or page path
- Overall metrics compared to previous period: users, sessions, bounce rate, new users, views, average duration, conversion rate and conversions.
- Acquisition: table with detailed performance by acquisition channel, time series with users per day on each channel
- Devices: table detailing performance by device category, time series with users per day and device
- Demographics: tables with Top 10 countries and Top 10 cities. You can click on a country to see the cities of that country. Users and conversions by gender. Users and conversions by age range.
- Pages: landing page performance details
- Conversions: evolution per day of conversions and events with the average as a reference line. Table with the performance of the events with the highest number of achievements.
- Page 4: YoY detail (data compared to the same period of the previous year)
- Controls for filtering data by country, device category, acquisition channel, source/media, landing page or page path
- Overall metrics compared to previous period: users, sessions, bounce rate, new users, views, average duration, conversion rate and conversions.
- Acquisition: table with detailed performance by acquisition channel, time series with users per day on each channel
- Devices: table detailing performance by device category, time series with users per day and device
- Demographics: tables with Top 10 countries and Top 10 cities. You can click on a country to see the cities of that country. Users and conversions by gender. Users and conversions by age range.
- Pages: landing page performance details
- Conversions: evolution per day of conversions and events with the average as a reference line. Table with the performance of the events with the highest number of achievements.
Difficulty in adapting the template
Simple. You will only need to connect your Google Analytics 4 data.
Colors and logo can be easily customized.
