Description
This template is intended for internal SEO analysis or client reporting. It gives you the possibility to choose your Google Search Console Property from the selector so you don’t have to connect your own data sources. Analyze data from different accounts in 1 click.
In case you want to make a copy of the report and adapt the different custom fields and Data Blended, it includes a detailed video tutorial to do so.
All pages have a filter section to choose query, landing page, device, country or type of search. There are also buttons to reset filters, share the report or download it as a PDF. When using these filters the data of the pages are modified.
Page 1: Overview
- Key metrics cards.
- Time series for the last month with clicks, impressions, CTR and average position.
- Table with performance per query (connected to the following table)
- Table with performance per landing page (linked to the previous table).
- Evolution of clicks and impressions over the last 16 months.
- Distribution of clicks by device in the last 6 months and in the last month.
- Table with the main countries by clicks and queries.
- Distribution of queries by position ranges
- Top 3
- Top 4-10
- Top 11-20
- Evolution of queries ranks in the current year.
- Evolution of queries ranks in the previous month.
- Query performance in Top 3 last month (table)
- Query performance in Top 4-10 last month (table)
- Query performance in Top 11-20 last month (table)
Page 2: Evolution
- Time series: evolution of clicks in the last 16 months with average reference line.
- Time series: evolution of impressions over the last 16 months with average reference line.
- Time series: average position for the last 16 months with average reference line.
- Time series: evolution of CTR last 16 months with average reference line.
- Time series: evolution of queries for the last 16 months with average reference line.
- Time series: evolution of landing pages for the last 16 months with average reference line.
- Clicks, impressions, queries, and landing pages aggregated in time series over the last 16 months.
- Table with data of clicks, impressions, landing pages and queries for the last 16 months.
Page 3: Evolution of queries by position range
- Performance last month vs. previous month.
- Performance last quarter vs. previous quarter.
- Current year performance vs. same period last year.
- Temporal: clicks and impressions for the last 16 months.
- Temporal: average position and CTR last 16 months.
- Table: evolution of queries by rank and performance over the last 12 months.
- Temporary stacked bars: evolution of queries by rank of positions (Top 3, 10 and 20) last 12 months.
- Temporal lines: evolution of queries by rank of positions (Top 3, 10 and 20) last 12 months.
Page 4: Evolution of queries by type according to their number of terms (short, middle, long tail) – includes filters to choose the type of keyword.
- Performance last month vs. previous month.
- Performance last quarter vs. previous quarter.
- Current year performance vs. same period last year.
- Current year performance vs. same period last year.
- Temporal: clicks and impressions for the last 16 months.
- Table: performance of queries by type (short, middle, long tail).
- Pie chart: distribution of number of queries by type.
- Temporal last month: evolution of the number of queries by type.
- Temporal last month: evolution of clicks by type of query.
- Last month: evolution of impressions by type of query.
- Temporal stacked bars last 16 months: distribution by months of query types.
- Bars: number of queries per number of terms.
- Table: performance of each query length (table connected to the previous one). Includes slider to choose the query length.
- Table: query performance (table connected to the previous one).
Page 5: Detailed analysis of queries (includes filter to choose brand queries)
- Main metrics previous month vs. previous period and same period of the previous year.
- Temporal last month: average position and CTR.
- Temporal last 16 months: evolution number of queries.
- Tables: queries that improved and worsened last month compared to the previous month.
- Table: evolution of positions of queries in 90, 60 and 30 days.
- Temporal: evolution of the average position per query (includes filter to choose the query).
- Connected tables: performance per query and landing page. Also connected with the previous temporary one.
Page 6: Detailed page analysis
- Main metrics previous month vs. previous period and same period of the previous year.
- Evolution of the number of landing pages and queries in the last 12 months – by weeks.
- Performance by landing page (table) and temporal last month vs. previous month, with clicks, impressions and queries (joined graphs).
- Performance per landing page (table) and temporal current year vs. previous year, with clicks, impressions and queries (joined graphs).
- Tables: pages that improved and worsened last month vs. the previous month in clicks.
- Opportunities to improve landing pages based on clicks and impressions.
Page 7: Evolution over time
- Table with performance of main metrics by months. Last 16 months.
- Evolution of clicks and queries in the last 16 months.
- Evolution of clicks and landings in the last 16 months.
- Days of the week with the most clicks and impressions in the last 16 months.
- Evolution of clicks per device in the last 16 months.
Page 8: Countries
- Evolution of clicks Top 5 countries in the last 16 months.
- Rectangle chart showing the countries with the most clicks.
- Table: performance by country with main metrics for the last 16 months.
- Boards joined together:
- Distribution of queries by rank and country (Top 3, 10, 20 and 100)
- Clicks per query.
Page 9: Caninalizations
- Joined tables (by selecting a query you can see the associated landings pages):
- Number of landing pages per query last month
- Landing page performance (clicks & impressions)
- Last month: evolution of clicks, CTR and average position per query chosen.
