Description
Easy connection. Your data available in just a few clicks. Includes tutorial.
Page 1: General summary
- Results cards (Woocommerce)
- Net sales current year vs. previous year
- Orders current year vs. previous year
- Results cards (GA4)
- Sessions current vs. previous year
- Recurring users current vs. previous year
WooCommerce section
Page 2: Woocommerce Overview
- Key Woocommerce metrics with MoM & YoY comparisons.
- Temporary chart with sales and orders of the previous month
- Temporary chart with sales and orders for the current year
- Top 10 Best Selling Products Table
- Table with the countries with the highest sales
Page 3: Evolution
- Net sales, products and orders last 12 months vs. previous period
- Net sales, products and orders last 6 months vs. previous period
- Net sales, products and orders last 3 months vs. previous period
- Data and evolution of net sales last 12 months with baseline (average)
- Data and evolution of gross sales for the last 12 months with reference line (average)
- Data and evolution of products sold in the last 12 months with reference line (average)
- Data and evolution of customers last 12 months with reference line (average)
- Data and evolution of the average order value over the last 12 months with baseline (average)
- Data and evolution of orders over the last 12 months with baseline (average)
- Seasonal sales current vs. previous year
- Temporary evolution last 12 months net sales and orders
- Table Yield per month.
Page 4: Orders
- Key order metrics with MoM and YoY comparisons
- Bar chart with sales and orders by days last month
- Table with all last month’s orders (with order status, ID and net sales slider filters)
- Bar chart with the days with the most orders of the week
Page 5: Products
- Bar chart net sales and orders per day last month
- Table last month performance by product vs. previous month
- Table last month performance by product vs. previous year
- Table and graph of best selling product areas for the last 12 months
Page 5: Countries
- Table performance by country is past vs. previous month
- Table performance by country is past vs. previous year
- Temporary chart Top 5 countries with the highest net sales in the last 12 months
- Product with the highest net sales in each country (with country selector)
Google Analytics 4 section
Page 7: Summary (MoM)
- Key metrics with comparisons in percentage and absolute terms
- Previous month’s time chart of revenues and transactions
- Revenues and transactions by country
- Revenues and transactions by channel
- Revenue by device category
- Most purchased items in the store
Everything can be filtered by Channel, Country and Device through the header controls.
Page 8: Summary (YoY)
- Same as the previous page but all compared to the previous year’s period.
Page 9: Evolution
- Table with Users, Revenues, Items viewed, Purchased, Conversion rate and Buyers by month of current year
- Bar chart with revenues and transactions by months of the current year
Everything can be filtered by Channel, Country and Device through the header controls.
Page 10: Products (MoM)
- Viewed items, purchased items and store revenue, with filter to choose the Product, Product Category or Brand (if any).
- Revenue and items sold by product category (bar graph and table)
- Revenues and items sold by product brand (bar chart and table)
- Yield per item
Everything can be filtered by Channel, Country and Device through the header controls.
Page 11: Products (YoY)
- Same as the previous page but all compared to the previous year’s period.
Page 12: Acquisition (MoM)
- Revenues and transactions by channel (bar chart)
- Revenues and transactions by cove (pie chart)
- Transactions by channels and months (current year)
- Performance by channel with relevant ecommerce metrics
- Performance per item with relevant ecommerce metrics (table connected to the previous one in order to analyze which products are sold more by each channel)
Everything can be filtered by Channel, Country and Device through the header controls.
Page 13: Acquisition (YoY)
- Same as the previous page but all compared to the previous year’s period.
Page 14: Audience (MoM)
- Ecommerce performance by country
- Performance by gender
- Revenues and transactions by age range
- Performance by user type
Everything can be filtered by Channel, Country and Device through the header controls.
Page 15: Audience (YoY)
- Same as the previous page but all compared to the previous year’s period.
Page 16: Recurrence
- Metrics related to type of buyer (last month, current year and last quarter)
- Yield by type of buyer
- Purchases by type of user
Page 17: Ecommerce funnel
- General horizontal funnel of the website with relevant metrics
- Mobile vertical funnel with conversion metrics
- Desktop vertical funnel with conversion metrics
Everything can be filtered by Channel, Country and Device through the header controls.
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