{"id":6564,"date":"2024-11-03T20:31:24","date_gmt":"2024-11-03T19:31:24","guid":{"rendered":"https:\/\/chartud.io\/blog\/what-to-do-with-out-of-stock-products-in-an-e-commerce-so-that-it-doesnt-affect-seo\/"},"modified":"2025-09-16T17:08:52","modified_gmt":"2025-09-16T15:08:52","slug":"what-to-do-with-out-of-stock-products-in-an-e-commerce-so-that-it-doesnt-affect-seo","status":"publish","type":"post","link":"https:\/\/chartud.io\/en\/blog\/what-to-do-with-out-of-stock-products-in-an-e-commerce-so-that-it-doesnt-affect-seo\/","title":{"rendered":"What to Do with Out-Of-Stock Products in an E-Commerce so that it Doesn’t Affect SEO?"},"content":{"rendered":"\n

Discontinued products, product updates, an unexpected increase in demand\u2026 <\/p>\n\n\n\n

Whatever the reason you’ve run out of stock of one or more products, you need to be clear about the strategy for SEO management of out-of-stock products<\/strong> in your e-commerce<\/strong> so that it affects you as little as possible in terms of web positioning.<\/p>\n\n\n\n

In this article, you’ll learn what to do with those out-of-stock product URLs<\/strong>, what it depends on to take one action or another, and what essential data you need to consult beforehand.<\/p>\n\n\n\n

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What Happens when You Have Out-Of-Stock Products in your E-Commerce?<\/strong><\/h2>\n\n\n\n

Having out-of-stock products in your e-commerce means losing online visibility for<\/strong> very transactional searches, sales, and customers.
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And the problem with selling online is that the same product is just a click away in many other stores.<\/p>\n\n\n\n

Therefore, managing your inventory is vital to be able to apply some techniques that help retain the user and minimize the impact of out-of-stock products on your SEO<\/a><\/strong>.<\/p>\n\n\n\n

Let’s see them.<\/p>\n\n\n\n

\u27a1\ufe0f First of all, the first step is to identify the out-of-stock products<\/strong>. You can do this through the CMS itself (WooCommerce<\/a>, Shopify, and Prestashop allow you to filter them) or with Screaming Frog’s custom search.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Aspects to Consider when Deciding What to Do with Out-Of-Stock Products and how to Manage Them<\/strong><\/h2>\n\n\n\n

Once you have located the out-of-stock products, you have to make important decisions that directly affect the SEO positioning of your e-commerce<\/strong>.<\/p>\n\n\n\n

Doing so is easy if you ask yourself the right questions (and analyze the correct data):<\/p>\n\n\n\n

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\ud83d\udc49Check out our selection of Looker Studio templates<\/strong><\/a><\/p>\n\n\n\n

Will it be Back in Stock? Then You Can Do this: <\/strong><\/h3>\n\n\n\n

This is the best-case scenario for you, as SEO management of product URLs that return is simple<\/strong>. <\/p>\n\n\n\n

For the user, who has decided to enter your online store to make their purchase\u2026 Not so much.<\/p>\n\n\n\n

As the last thing you want is for them to have a bad experience in your store<\/strong>, it’s important to send them a message of reassurance so they don’t get frustrated. <\/p>\n\n\n\n

You achieve this with actions as simple as these:<\/p>\n\n\n\n