{"id":6565,"date":"2025-06-09T16:13:33","date_gmt":"2025-06-09T14:13:33","guid":{"rendered":"https:\/\/chartud.io\/blog\/how-to-analyze-traffic-from-ai-in-google-analytics-4-and-looker-studio\/"},"modified":"2025-09-16T17:02:34","modified_gmt":"2025-09-16T15:02:34","slug":"analizar-trafico-ia-google-analytics","status":"publish","type":"post","link":"https:\/\/chartud.io\/en\/blog\/analizar-trafico-ia-google-analytics\/","title":{"rendered":"How to Analyze Traffic from AI in Google Analytics 4 and Looker Studio"},"content":{"rendered":"\n

The emergence of AI has turned everything upside down in digital marketing.<\/p>\n\n\n\n

One of the most important challenges we have is to be able to measure the traffic that is coming to websites from generative AIs such as ChatGPT, Perplexity, Gemini, Copilot, Claude, etc.<\/p>\n\n\n\n

We are already aware of the impact that the arrival of AI Overviews, or even AI Mode, has on organic traffic.<\/p>\n\n\n\n

Now we seek to generate traffic also in those chats or search engines with AI, to have the largest number of possible channels, and thus counteract the loss that is being suffered in Google.<\/p>\n\n\n\n

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Is it Possible to Measure the Traffic that Comes from AI Overviews or AI Mode?<\/h2>\n\n\n\n

Unfortunately, no. At least not yet. <\/p>\n\n\n\n

Knowing how many clicks or traffic you get from results in which you appear in Google’s AI summaries? It is not possible. <\/p>\n\n\n\n

In the future, at least in AI Mode, we may have more data because Google has stated so. <\/p>\n\n\n\n

They will remove the \u201cnoreferrer\u201d and we will be able to have data in Google Search Console<\/a>.<\/p>\n\n\n\n

But right now there is no way to have that data.<\/p>\n\n\n\n

Another thing is to sense that certain keywords are appearing in AI Overviews after analyzing click, impression, or CTR data.<\/p>\n\n\n\n

For now, we settle for being able to see the traffic that comes from other search engines with AI or Chats.<\/p>\n\n\n\n

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How to Analyze the Traffic that Comes to your Website from ChatGPT, Gemini, Copilot and Others<\/h2>\n\n\n\n

The best way to do this is with a tool like Google Analytics.<\/p>\n\n\n\n

Traffic from these places is tagged as a reference and is therefore included in the \u201cReferral\u201d channel or also as a referral in Source.<\/p>\n\n\n\n

In these reports we can see the sessions, users, sales, income, conversions… that are generated from these channels.<\/p>\n\n\n\n

I am going to explain how to get this data yourself from Google Analytics and Looker Studio, in a template like this.<\/strong><\/a><\/p>\n\n\n\n

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\ud83d\udc49Check out our selection of Looker Studio templates<\/strong><\/a><\/p>\n\n\n\n

From Google Analytics 4<\/h3>\n\n\n\n

To see the traffic that comes from AIs you can go to the Acquisition > Traffic acquisition report:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

In the table you will see everything sorted by channels, but we want to see it by Source\/medium.<\/p>\n\n\n\n

Therefore, use this drop-down and search for source\/medium:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Now you will see the different sources and mediums that generate traffic, among which you may find ChatGPT and others, but it is unlikely that you will find the first ones.<\/p>\n\n\n\n

Use this search engine and put \u201creferral\u201d:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

This way you will only see the source\/medium that include \u201creferral\u201d as a medium.<\/p>\n\n\n\n

And if you want to go into more detail, search:<\/p>\n\n\n\n