{"id":6636,"date":"2024-12-03T12:51:58","date_gmt":"2024-12-03T11:51:58","guid":{"rendered":"https:\/\/chartud.io\/blog\/web-heat-maps-how-to-create-them-what-tools-can-you-use\/"},"modified":"2025-09-16T17:03:43","modified_gmt":"2025-09-16T15:03:43","slug":"web-heat-maps-tools","status":"publish","type":"post","link":"https:\/\/chartud.io\/en\/blog\/web-heat-maps-tools\/","title":{"rendered":"Web heat maps: How to create them, what tools can you use?"},"content":{"rendered":"\n

Web heat maps<\/strong> have become an essential analytics tool because they capture in a very visual way aspects of the user experience that are often difficult to measure.<\/p>\n\n\n\n

For this reason, they are the perfect companion to <\/a>Google Analytics reports<\/a>, as they provide a qualitative explanation<\/strong> for quantitative data that is more complex to interpret.<\/p>\n\n\n\n

To create these heat maps, just use one of the many heat mapping tools that exist<\/strong> (some of them 100% free) and that we are going to see here.<\/p>\n\n\n\n

First, let’s look at what exactly a web heat map is and what its purpose is.<\/p>\n\n\n\n

\ud83d\udc49Check out our selection of Looker Studio templates<\/strong><\/a><\/p>\n\n\n\n

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What is a web heat map?<\/strong><\/h2>\n\n\n\n

A web heat map<\/strong>, also known as a heat map, is a visual analysis tool that graphically represents user behavior on a web page. <\/p>\n\n\n\n

It uses a color scale to show areas of higher and lower interaction<\/strong>, ranging from cool tones (blues and greens) for areas of lower activity to warm tones (yellows, oranges and reds) for areas of higher interaction. <\/p>\n\n\n\n

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This visual representation facilitates the quick identification of points of interest on the page and user behavior patterns<\/strong>, and is done through different types of heat maps, such as:<\/p>\n\n\n\n