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Google Analytics 4 + Google Ads Full Report

😎This template saves you 13 hours of work!

87,90 

With this 13-page template you can analyze everything important on your website with data from Google Analytics 4 and Google Ads campaigns. Access more easily to important information, with fewer clicks and better usability. Perfect for analyzing the metrics of a website on a daily, weekly or monthly basis.

Available in English and Spanish.

Data sources
Googleads-icon
Analytics-icon

-Google Analytics 4 Connector (free)

-Google Ads Connector (free)

Includes tutorial for connecting your data sources.

Report pages

Page 1: General data

  • Key metrics vs. prior year and vs. prior period (FY4)
  • Distribution of traffic by channel for the previous year or current year (eligible) (AG4)
  • Traffic distribution by device (GA4)
  • Top pages with more users/sessions vs. previous period (GA4)
  • Conversion analysis (GA4):
    • Conversions, conversion rate and value vs. previous period
    • Table conversions by month of current or previous year vs. previous year
  • Main metrics vs. previous year and vs. previous period (Google Ads)
  • Temporal graph with clicks, conversions and cost of the last month (Google Ads)
  • Top campaigns of the month (clicks, conversions, cost) (Google Ads)
  • Results by month vs. previous year (clicks, conversions, cost) (Google Ads)

 

Page 2: Audience (MoM)

  • Key metrics vs. previous month
  • Visits by months vs. previous year (time graph)
  • Performance per device with key metrics, including conversions
    • Table + time chart (multifilter)
  • New vs. returning visitors: sessions and conversions
  • Sessions and conversions by gender
  • Table with visits by country

 

Page 3: Audience (YoY)

  • Same as the previous page but all compared to the previous year's period.

 

Page 4: Procurement (MoM)

  • Traffic and conversions by channels (chart + pie chart) with filter
  • Top metrics by channel, conversions and rate per day (time graph) and conversions per device (bar graph) all filtered by channel
  • Sessions per day (time graph)
  • Top landing pages by channel (table)

 

Page 5: Acquisition (YoY)

  • Same as the previous page but all compared to the previous year's period.

 

Page 6: Pages (MoM)

  • Key metrics per page
  • Table with performance per page with Channels and Devices filter, plus filter to choose page(s)
  • Table with performance per landing page
  • Event analysis: category, action, tag. Connected tables. Select an event category with a click to view event actions and tags.
  • Performance of events per page. Connected to previous table.

 

Page 7: Pages (YoY)

  • Same as the previous page but all compared to the previous year's period.

 

Page 8: Conversions (MoM)

  • Key metrics related to conversions
  • View conversions and conversion rate by day
  • Channels that generate more conversions - table (you can choose which conversions you want to analyze)
  • Conversions and conversion rate per channel with bar chart for faster analysis.
  • Pie chart with conversions per channel.
  • Conversions per landing page
  • Analysis of the place where conversions take place
  • Steps users take to conversion

 

Page 9: Conversions (YoY)

  • Same as the previous page but all compared to the previous year's period.

 

Page 10: Google ads campaigns (MoM)

Page with filters to choose from: Campaign, ad group, campaign type, campaign status and device.

  • Analysis of the main metrics grouped by:
    • Performance clicks
    • Conversion performance
    • Costs
      All with time indicators and graphs
  • Clicks, conversions and costs per day
  • Campaign and ad group performance with two connected tables. Click on the campaign and analyze each ad group that composes it.
    • Metrics such as: budget, clicks, impressions, CTR, average CPC, conversions, conversion rate, cost and cost/conversion.
  • Visibility per campaign & ad group (table with required metrics)

 

Page 11: Google ads campaigns (YoY)

  • Same as the previous page but all compared to the previous year's period.

 

Page 12: Keyword performance (MoM)

Page with filters to choose from: Campaign, ad group, campaign type, campaign status and device.

Choose the keyword or search term you want in different ways: Equal To, Contains, Starts With, Regex....

  • Analysis of key metrics
  • Bar chart with clicks and CTR per keyword (other optional metrics such as average CPC vs. conversions)
  • Top 10 keywords based on clicks, conversions and conversion rate)
  • Top 10 search terms based on clicks, conversions and conversion rate)
  • Exhaustive analysis by keyword (table with main metrics)
  • Exhaustive analysis by search term (table with main metrics)
  • Auction comparison table

 

Page 13: Keyword performance (YoY)

  • Same as the previous page but all compared to the previous year's period.

 

Difficulty in adapting the template

Adapt the template in 1 minute to your data. You will only have to connect your Google Analytics 4 and Google Ads data with the free and native Google connectors.

Easily customizable colors and logo. You can change the metrics and dimensions you need whenever you want, delete or add new graphs easily.

 

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